The best way to manage your wine e-labels
Create wine e-labels in minutes with Marzipan's easy-to-use and cost effective solution to the EU labelling regulations for small and large wineries.
Sign up nowTry it out yourself

Everything you need to create and manage e-labels
-
Modern, respsonsive labels
- A modern, simple and beautifully designed label that gives your consumers clear, easy-to-read information that is compliant with E.U. labelling requirements.
-
Translations
- All content, including any custom content you add, is translated into the 24 official EU languages. Custom translations can be reviewed and ammended.
-
Customisable QR codes
- Change the colours used in your QR code to match your branding and download in multiple formats.
-
Smart URL redirects
- Redirect all or just non EU users to your product page, shop, or another website.
-
Energy Calculator
- Input the alcohol strength, amount of sugars, polyold and organic acids, and we calculate the energy value for you.
-
No hidden costs
- You only pay for the labels you need in the current year. Any required updates will be included.
-
Dynamic Labels
- Once you have created an e-label you can update it as often as you need. No need to change the QR code or worry about printing new bottle labels.
-
Scan analytics
Soon - See where QR codes are being scanned whilst complying with the regulations privacy requirements.
-
Region information
Soon - Add country specific information including sustainability and recycling information.

At Domaine Jones we made the switch from Wordpress to a custom solution powered by Marzipan. Managing our website and orders is a breeze, whilst the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering. The addition of the e-label solution is another worry off my mind. I'm so pleased we partnered with Marzipan.
Label pricing for wineries of all sizes
Our e-label tool is included with Marzipan accounts or you can subscribe one of our e-label only plans to access our best in class wine e-labelling service.
Frequently asked questions
Can't find the answer you're looking for? Reach out to us and we'll get back to you as soon as we can.
- How do e-labels work?
- When a consumer scans the QR code printed on the bottle label they are directed to the corresponding e-label which is displayed in their preferred language.
- When does the EU regulation come into force?
- The legislation will come into effect for products produced and labelled after the 8th December 2023.
- Do products produced before 8th December 2023 need labels?
- No, any items bottle bottled before 8th December can be sold as is.
- What languages must the e-label be available in?
- The e-label must be available in all 24 official EU languages.
- Can I display marketing content on the e-label?
- No. It is a requirement of the regulation that marketing material is not used on the e-label.
- Who is responsible for enforcing the legislation?
- Each member state has it's own responsibility for enforcing compliance. Non compliance can result in products being withdrawn EU wide.
- How long does an e-label have to remain active?
- The e-label must be accessible for as long as the product is available for sale wihin the EU.
- Are consumers tracked when viewing an e-label?
- No consumer information is tracked or stored when they view a label, as per the regulation. The country the label is being accessed from and the user language of the device used to access the label is used to display the appropriate tranlsation.
- Do consumers have to pay to access e-labels?
- No. EU laws prohibit charging consumers for access to mandatory product information for wine sold in the EU.
- If I create a QR code today can I change it?
- Yes. All our QR codes and e-labels are dynamic. You can safely create them today and then update the infromation as and when you need to.
- Can I just put this on the bottle label?
- Yes you can but you have limited space on your bottle labels. Our e-label solution is a long term solution that allows you to update information as required.
Be ready for 8th December and start creating your e-labels today.
Existing customers can log in to access the e-labels tool.