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Our mission is to help wineries build customer retention and sell more wine

Marzipan is a subscription commerce platform for wineries and drinks producers. It brings wine clubs and subscriptions, direct-to-consumer e-commerce, customer data (CRM), a headless CMS, and event management into one platform — so you manage clubs, orders, and customers in one place instead of stitching together separate tools and plugins.

Founded in 2021, Marzipan is a UK company with data hosted on EU-based servers running on renewable energy. It's independent and bootstrapped, with revenue-based pricing and every feature included on every plan.

Marzipan processes payments through Stripe and PayPal, automatically calculates VAT and sales tax based on each customer's location, and supports one-off sales, recurring subscriptions, and club memberships.

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A team working together on laptops around a wooden table
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Don't just take our word for it

“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”

Katie Jones holding a Tuchan rake
Katie Jones
Owner, Domaine Jones

“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”

Justin Howard-Sneyd, MW
Justin Howard-Sneyd, MW
Owner, Domaine of the Bee