The State of UK DtC Wine Commerce
Take part in our survey, open until 31st July.
The spreadsheet got you here.
It carried the club a long way. But renewals, allocations, failed cards and shipment lists have a way of quietly filling the week, until the club runs you instead of the other way round. This is the point most wineries move across.
You know the signs
None of these mean you did anything wrong. They just mean the club has grown past the tools you started with.
Renewal week is a job in itself
Chasing cards that failed, working out who is due, and re-sending the same email by hand. It comes round every cycle and it never gets shorter.
The spreadsheet is the single point of truth
One tab for members, one for shipments, one for who has skipped. One wrong row and someone gets the wrong wine, or none at all.
Members email you to change anything
Skip the reds, update a card, change an address, ask what is in the next box. Every small change is a message that lands with you.
What changes when the tools catch up
Marzipan is built for wine clubs at exactly this stage, so the parts that eat your week stop being your job.
Renewals take themselves
Payments are taken automatically on the cycle you set. Failed cards are retried and the member is emailed to update them, so a slip does not become a lost member.
Members look after themselves
Skipping, swapping wines and updating a card all happen in the account area, which is where most of today's inbox quietly goes.
One record, not seven tabs
Members, subscriptions, allocations and shipments live in one place, tied to the same customer as the shop and your events.
It is all native, not a stack of plugins bolted onto a retail platform. If you want the detail, there is a full write-up of the subscription and club tools, and a plain-English guide to wine club software.
The rest of it, sorted too
A flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, with hands-on support.
-
Built for wineries
- Marzipan is purpose-built for wineries and is designed to support how you sell, ship, and grow.
-
GDPR Compliant
- Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.
-
Eco-friendly
- We use data centres powered by 100% renewably generated energy where possible.
-
No lock-in
- You can switch to another provider at any time. We'll ensure you get a full copy of all your data.
Katie Jones made the move
Domaine Jones is a small, well-loved producer in the Languedoc whose wine club had outgrown a WooCommerce-and-plugins setup. Katie moved the whole thing across to Marzipan without losing a member or a renewal.
Whether you are on a spreadsheet or a shop plugin held together with add-ons, hers is a useful story to read: a real winery that had outgrown its tools and moved across without rebuilding its brand.
Move while it is easier, not harder
The longer a club runs on spreadsheets and a basic plugin, the more there is to untangle later. Moving across now means less history to migrate and fewer habits to unpick, not more.
We will move your members, their subscriptions and their order history across, and we are around while you settle in. No percentage of your sales, ever.
Frequently asked questions
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
