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Modern subscription and club tools for wineries
Transform your direct-to-consumer strategy with powerful subscription tools. Create flexible wine club packages, automate member management, and build the recurring revenue stream your winery deserves.
Subscriptions
Automate recurring revenue
Build sustainable wine club programs with flexible subscription packages that work for every winery. Create variable shipments that showcase seasonal releases, fixed packages for consistent member experiences, or pick & mix options that let members customise their selections. Automated billing and shipment scheduling handles the complexity while you focus on crafting exceptional wines. From small boutique clubs to large membership programs, Marzipan can scale with your vision.
Read the subscription docsShipments
Wine Club Fulfillment
Take control of your wine club shipments with powerful scheduling and customisation tools. Set up monthly, quarterly, seasonal, or custom shipping schedules that align with your release calendar. Manage inventory allocation across different club tiers and easily modify upcoming shipments based on member preferences or stock levels. Automated notifications keep members informed and excited about their next delivery.
Members
Empower member control
Give your wine club members the flexibility they crave with intuitive self-service tools. Members can easily modify shipments, update preferences, pause subscriptions during travel, upgrade their membership tier, or change their pick & mix selections through your member portal. Automated notifications keep them excited about upcoming shipments while giving them full control over their wine club experience. Happy members stay longer and refer more friends.
Built in essentials
To help you manage your subscription and club activity more effectively.
Packages
Fixed, variable or pick & mix
Build the club that fits: the same case each time, a curated selection that changes with the season, or let members choose their own.
Billing
Flexible cycles
Monthly, quarterly, annual or a custom schedule. Renewals are taken automatically on the cycle you set.
Member portal
Self-service
Members pause, skip, swap and update their own details through the account area, so they don't have to email you.
Shipments
On your calendar
Schedule club runs around your release dates, and adjust what goes in an upcoming shipment right up to dispatch.
Notifications
Automatic emails
Members get renewal, confirmation and shipment emails without you having to chase or remember.
Member pricing
Club discounts
Members get their discount applied automatically across the shop, and on tickets to your events.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
