Bring your in person charm to your online store with our powerful e-commerce platform designed for wineries.
Take control of your wine sales with intuitive order management that handles everything from purchase to fulfillment. Track orders in real-time, manage inventory automatically, and provide customers with seamless checkout experiences. Marzipan simplifies the entire order lifecycle so you can focus on what matters most—crafting exceptional wines.
Read the order docsElevate your wine collection with visually stunning displays worthy of your craft. Effortlessly organise by varietal, vintage, or region while showcasing rich tasting notes and perfect food pairings. Craft compelling stories behind each bottle that guide customers to their ideal selection. Allow the unique quality of your wines to shine through, creating an experience as memorable as the first sip.
Transform one-time buyers into lifelong wine enthusiasts with comprehensive customer management tools. Track purchase history, segment customers by preferences, and create personalised experiences that keep them coming back. From wine club members to event attendees, Marzipan helps you nurture every relationship and turn customers into brand ambassadors.
To help you manage your direct-to-consumer activity more effectively.
Custom fields
Add rich, flexible attributes to any product or collection — like tasting notes, vineyard info, or region tags.
Create & curate
Use collections to group together products, pages, blog posts or external links to create menus and product collections.
Flexible promotions
Create discounts with fixed or percentage offers, free shipping, and automatic rules based on products, carts, or customer groups.
Multiple payment options
Accept multiple payment methods including credit cards, Apple Pay and Google Pay.
Flexible categorisation
Tag orders and customers, and use tags to apply discounts and promotions and to segment data.
Customer portal
Use our account portal web components to provide a portal for your customers to manage their accounts.
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”