A better commerce experience
Bring your in person charm to your online store with our powerful e-commerce platform designed for brands that sell direct.
Orders
Streamline order processing
Take control of your direct sales with intuitive order management that handles everything from purchase to fulfillment. Track orders in real-time, manage inventory automatically, and provide customers with seamless checkout experiences. Marzipan simplifies the entire order lifecycle so you can focus on what matters most: making the thing you sell. The same orders are on your phone in the iPhone app, for the times you are in the warehouse rather than at a desk.
Read the order docsProducts
Showcase your range
Elevate your range with visually stunning displays worthy of your craft. Organise by whatever actually distinguishes your products, whether that is varietal, vintage and region or size, material and origin, and show the detail that helps someone choose. Craft compelling stories behind each product that guide customers to their ideal selection, and let the quality of what you make shine through.
The same product data goes to work elsewhere. Connect Google Merchant Center and your products are listed on Google Shopping automatically, with prices and stock kept current as they change here.
Read the product docs
Customers
Build lasting relationships
Transform one-time buyers into loyal regulars with comprehensive customer management tools. Track purchase history, segment customers by preferences, and create personalised experiences that keep them coming back. From club members to event attendees, Marzipan helps you nurture every relationship and turn customers into brand ambassadors.
Read the customer docsGetting paid
However the order came in
Plenty of orders never touch the website. Someone rings up, a restaurant emails through a list, a member asks for an extra case at a tasting. Raise the order in Marzipan first, from the admin or the iPhone app, and it counts as an order from that moment: the right customer, the right stock, the right figures.
Then take the money whichever way suits. Charge a card the customer already has on file, or send them a payment link and let them pay online in their own time. In person, there is Tap to Pay on iPhone.
Built in essentials
To help you manage your direct-to-consumer activity more effectively.
Attributes
Custom fields
Add rich, flexible attributes to any product or collection, like ingredients, size charts, tasting notes or region tags.
Collections
Create & curate
Use collections to group together products, pages, blog posts or external links to create menus and product collections.
Discounts
Flexible promotions
Create discounts with fixed or percentage offers, free shipping, and automatic rules based on products, carts, or customer groups.
Payments
Multiple payment options
Accept multiple payment methods including credit cards, Apple Pay and Google Pay.
Tags
Flexible categorisation
Tag orders and customers, and use tags to apply discounts and promotions and to segment data.
Web Components
Customer portal
Use our account portal web components to provide a portal for your customers to manage their accounts.
Explore other features
It is all one platform, so your customers, orders and content live in one place rather than scattered across separate tools.
Subscriptions
Wine club management
Wine clubs and subscriptions, native rather than bolted on.
Markets
Regions & multi-currency
A market per region, each with its own currency, range and rates.
Events
Tastings & event tools
Sell tastings, tours and dinners through the same checkout.
CMS
Website & content tools
Pages, blog and content in the same place as your shop.
Insights
Customer insights
See what is selling, to whom, and where it goes.
App
The app for iPhone
Orders, customers and a mini POS in your pocket.
API
Build your own front end
A REST API and drop-in web components to build with.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
