The State of UK DtC Wine Commerce
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Your content and your shop, together
Build pages, publish a blog, and manage your images from the same place you run your shop. Use Marzipan for your whole website, or plug its content into an existing site through the API, the choice is yours.
Pages
Build pages without a developer
Create landing pages, our story, visit-us, and stockist pages with a simple editor. Pull in your products and collections so the shop and the story sit side by side. Everything is responsive out of the box and matches your brand, so the whole site feels like one place, not a shop bolted onto a separate website.
Read the CMS docsBlog
Tell your story and rank for it
Publish tasting notes, vintage updates, and recipes with a blog built for SEO. Clean URLs, meta tags, and structured markup are handled for you, so the content you write to bring people in actually gets found. Link posts straight to the wines they mention and turn a good read into a sale.
Media
Upload once, use everywhere
Upload your photography once and reuse it across products, posts, and pages, with images optimised and resized automatically. Prefer to keep the website you already have? Marzipan is headless, pull the same content into it through the API and web components.
Read the media docsTemplates
Start from a template, not a blank page
Host your site with Marzipan and you start from a working winery website, not an empty screen. Our templates come with the pages a winery actually needs, home, shop, wine club, our story, visit us, already structured and connected to your products and club. Swap in your own colours, type and photography and the template disappears into your brand.
Every template is responsive, quick to load and hosted on our EU infrastructure, and every page in it stays fully editable, so you can start from something sensible and make it yours over time.
Built in essentials
A CMS that understands you are selling wine, not just publishing pages.
SEO
Found by search
Editable meta titles and descriptions, clean URLs, sitemaps, and structured data on every page and post.
Web Components
Drop-in elements
Embed collections, checkout, and the customer account area into any site with prebuilt web components.
API
Headless by design
Keep your current site and pull products, collections, and posts from Marzipan through a clean, documented API.
Media
One library
Upload your photography once and reuse it across products, posts and pages, resized and optimised for you.
Collections
Group and curate
Pull products, pages, posts or external links into collections to build menus and curated selections.
Social
Shares that look right
Set the share image, title and description per page and post, so links look deliberate wherever they land.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
