Being moved off WineDirect?

With WineDirect winding down its commerce platform, a lot of wineries are being moved on a deadline. You don't have to accept the default option. A forced move is a natural point to compare where you go next, and if you sell into the UK or EU, it's worth seeing how Marzipan compares first. Talk to us about your move.

What can you move across?

Your customers and contacts, subscription and club members with their tiers, order and subscription history, and your products and collections. Tell us what you're on today and we'll walk you through exactly what comes across and what needs a fresh start.

We are on Shopify Plus. When should we move?

Renewal is the natural moment, and it is worth starting the conversation a couple of months before it. Nothing about the move needs your contract to have ended, but having a date to work back from makes the whole thing calmer. Work through what you are actually paying first, so the decision is made on numbers.

Which platforms do you move people from?

Most commonly Shopify and Shopify Plus, WineDirect, Commerce7, WooCommerce and Squarespace. If you're on something else, get in touch . The process is much the same.

Will my members have to re-enter their details?

We bring members and their club tiers across. Saved cards are a separate question: they are held by the payment provider, not the platform, so whether they can move depends on your current provider and how it is set up. Where they cannot, members re-confirm a card at their first renewal. We will tell you exactly which applies to your setup before you commit to moving.

How long does a move take?

It depends on how much data you have and the platform you're leaving. Most boutique wineries are up and running quickly. The best next step is a short call so we can look at your current setup and give you a realistic timeline.

Marzipan is a flat monthly fee for your revenue band with no transaction fee on your sales. We'll talk you through migration as part of getting you set up. Book a call and we'll be straight with you about what's involved.

Migration

Moving off a competitor? We'll move you.

Leaving Shopify Plus, WineDirect, Commerce7, WooCommerce or Squarespace does not have to mean losing your customers, your subscriptions or your order history. We bring it all across.

Talk to us about your move Compare platforms

What comes across

The whole point of moving is not to start again. Here's what we help you bring with you.

Customers & contacts

Your whole customer list, with contact details and history, so you don't start from zero.

Subscriptions & members

Members and their club tiers, so your recurring revenue keeps running through the move.

Orders & history

Past orders and subscription history, so customer records stay complete on day one.

Products & collections

Your catalogue and collections, with the attributes that matter to it, ready to sell again as soon as you are live.

One honest caveat: whether your members' saved cards come with them depends on the platform you are leaving and how its payment provider is set up. Some will hand over the stored payment methods; others hold them in their own account and will not, in which case members re-confirm a card at their first renewal. We will tell you which of those you are dealing with before you commit to moving, not on renewal day.

Coming off Shopify Plus

Plus contracts run in one and three year terms, and the renewal is when the whole bill gets looked at properly for the first time in a while. If subscriptions are a real part of your revenue, that bill is the platform fee plus a subscriptions app charging 1% of everything it processes, plus a surcharge if you use your own payment processor.

It is also the easiest moment to move. You are already re-examining the contract, nothing is mid-term, and you have a date to work back from rather than a vague intention.

Subscriptions are built into Marzipan rather than bolted on, so the app and its percentage go away entirely, and we do not charge you for using your own processor. We will do the migration with you rather than hand you a documentation link.

Work out your own numbers What Plus really costs

How the move works

No big-bang switch-over and no guesswork. We take it a step at a time with you.

Why brands move to Marzipan

A flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.

Originally built for wineries: Marzipan started life as a platform for wineries, and it is still designed around how you sell, ship, and grow.
GDPR Compliant: Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.
Eco-friendly: We use data centres powered by 100% renewably generated energy where possible.
No lock-in: You can switch to another provider at any time. We'll ensure you get a full copy of all your data.

Comparing us to where you are now?

Most wineries reach us from Shopify, WooCommerce, Squarespace or Commerce7, paying a cut of every sale on top of the monthly fee, on a platform that was never built for a wine club.

We have written up how Marzipan compares on both features and cost, so you can see exactly what changes before you commit to moving.

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