Everything a winery sells, in one place.
Shop, wine club, events and tastings, all on the same customer record. A flat monthly fee, and no cut of your sales.
What that actually covers
Most wineries end up with the shop in one place, the club in another and a ticketing tool for tastings, then spend their week moving people between them. The same person shows up three times, as three different customers, and nobody can say what they are actually worth.
Shop
A direct-to-consumer storefront on your own site or one we host: your range, your allocations, your pricing, sold straight to the people who drink it.
Mixed cases, en primeur and library releases included, with tax worked out by where the order is going rather than where you are based.
Wine club
Contents that change each cycle, member tiers and allocations, handled natively rather than through subscription plugins.
Members pause, skip and update their own details, and failed cards are chased before dispatch day rather than after it.
Events & tastings
Tastings, tours and cellar door evenings sold through the same checkout, with capacity, member pricing and guest lists tied to the same customer record.
Members see what they are entitled to in their own account and book it themselves, without a spreadsheet cross-referenced against a guest list.
The point is not the list, it is that they are joined up. One customer record across shop, club and events, one dashboard, and no exporting between systems to work out who your best customers are. When a club member buys two cases at a tasting, that is the same person, and the numbers say so.
Growing shouldn't cost you more
Most platforms built for wine take a percentage of every order on top of the monthly fee. That is a bill that grows exactly when the club does, and it makes a good vintage more expensive to sell.
Marzipan is priced in revenue bands instead, from £99 a month, with no transaction fees on order value. Grow the club and the price stays where it is until you move up a band.
One fee, by revenue band
From £99 a month. You move up a band as you grow, and you know what the next one costs before you get there.
No transaction fees on order value
A good year costs you the same as a quiet one. Your card processor still takes its cut; we do not add ours on top.
Every feature at every tier
Nothing is held back for a higher plan, and there is no limit on staff accounts, so the figure you see is the figure you pay.
Prices shown in pounds. Euro pricing is also available.
EU-hosted, independent, no lock-in
Your members trust you with their address and their card. Where that sits, and who answers when something breaks, is worth knowing before you sign anything.
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Originally built for wineries
- Marzipan started life as a platform for wineries, and it is still designed around how you sell, ship, and grow.
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GDPR Compliant
- Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.
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Eco-friendly
- We use data centres powered by 100% renewably generated energy where possible.
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No lock-in
- You can switch to another provider at any time. We'll ensure you get a full copy of all your data.
Customer data is held on EU-based servers and our Data Processing Addendum is published in full. If you leave, you take a complete export of your data with you. Marzipan is independent and founder-led, so support comes from the people who built it.
Wineries already running on it
Two producers who moved off a plugin stack and a legacy platform, and what changed once they did.
Switched from WooCommerce
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
Switched from Blackboxx
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
Already on something else?
Most wineries arrive from Commerce7, Shopify, WooCommerce or Squarespace, and most are paying a percentage of every sale on top of the monthly fee.
We have written up how Marzipan compares on both features and cost, so you can check the numbers against your own rather than take our word for it.
Moving is the part people dread. We help move customers, club members and order history across, so live subscriptions keep running through the switch. See how migration works.
The compliance nobody budgets for
Wine sold into the EU needs an e-label behind a QR code: ingredients, nutrition, allergens. It is not optional, and it lands on the winery rather than the agency or the printer.
Labls is our e-label tool. It generates, manages and hosts e-labels across a whole range, translated into all 24 official EU languages, behind a QR code you can update without reprinting a single bottle. Ten free to start, no card.
