Everything a winery sells, in one place.
Shop, wine club, events and tastings, all on the same customer record. A flat monthly fee, and no cut of your sales.
Most wineries end up with the shop in one place, the club in another and a ticketing tool for tastings, then spend their week moving people between them. The same person shows up three times, as three different customers, and nobody can say what they are actually worth.
Shop
Sell online, direct to the people who drink your wine, with tax worked out by where the order is going rather than where you are based.
Wine club
Contents that change each cycle and member tiers, native rather than bolted on with plugins. Members pause, skip and update their own details.
Events & tastings
Tastings, tours and cellar door evenings sold through the same checkout, with capacity and member pricing built in.
One customer record
Shop · Club · Events
- Order placed 6 bottles
- Club shipment scheduled Spring release
- Tasting booked 2 places
You'll know what growth costs before it happens
Most platforms built for wine take a percentage of every order on top of the monthly fee. That is a bill that grows exactly when the club does, and it makes a good vintage more expensive to sell.
Marzipan is priced in revenue bands instead, from £99 a month, with no transaction fees on order value. Grow the club and the price stays where it is until you move up a band.
Prices shown in pounds. Euro pricing is also available.
One fee, by revenue band
From £99 a month. You move up a band as you grow, and you know what the next one costs before you get there.
No transaction fees on order value
A good year costs you the same as a quiet one. Your card processor still takes its cut; we do not add ours on top.
Every feature at every tier
Nothing is held back for a higher plan, and there is no limit on staff accounts, so the figure you see is the figure you pay.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
Already on something else?
Most wineries arrive from Commerce7, Shopify, WooCommerce or Squarespace, and most are paying a percentage of every sale on top of the monthly fee.
We have written up how Marzipan compares on both features and cost, so you can check the numbers against your own rather than take our word for it.
Moving is the part people dread. We help move customers, club members and order history across, so live subscriptions keep running through the switch. See how migration works.
Frequently asked questions
Every bottle into the EU needs an e-label
It sits behind a QR code and has to carry ingredients, nutrition and allergens. It is not optional, and it lands on the winery rather than the agency or the printer.
Labls is our e-label tool. It generates, manages and hosts e-labels across a whole range, translated into all 24 official EU languages, behind a QR code you can update without reprinting a single bottle.
