The State of UK DtC Wine Commerce
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You build the site. We'll run the commerce.
Wine clubs, subscriptions, direct-to-consumer checkout, events and customer data, all running behind the front end you design. Integrate however suits the job.
Four ways to build on Marzipan
However you like to work, there is a way in. Nothing forces you into a theme or a page builder you did not choose.
Build it yourself
A documented REST API with scoped keys. Build the front end in whatever you already use and pull products, collections, orders and content straight in.
Best when the design is bespoke and you want full control.
Drop into the site you have
Add one script and drop in ready-made elements for products, cart, checkout and the account area. Style them with your own CSS so they look like your site, not like ours.
Best when the client already has a site worth keeping.
Install the plugin
An official WordPress plugin. Add an API token and the shop, club and account area arrive as Gutenberg blocks, Elementor widgets or shortcodes, wherever you want to place them.
Best when the client is on WordPress and you would rather not rebuild.
Let us host the whole thing
Marzipan runs the site itself: pages, blog and shop, built from our templates and served on the client's own domain. No separate hosting, no server to patch, no plugin updates to chase.
Best when nobody wants to own hosting and maintenance.
The bit nobody wants to build twice
Wine clubs are not generic subscriptions, and they are where a retail platform starts to creak.
Clubs & subscriptions
Contents that change each cycle, member tiers, allocations, pick & mix, pausing and skipping, and a card that fails on renewal day. Native, not a plugin.
Events & ticketing
Tastings and tours sold through the same checkout, with capacity, member pricing and guest lists tied to the same customer record.
CRM, CMS & compliance
One customer record across shop, club and events, content in the same place, and tax worked out by location.
Built on a retail platform, all of that becomes a stack of plugins you end up maintaining long after the invoice is paid. If a client is already stuck there, we can help move their customers, club members and order history across. See how migration works.
What your client gets
A flat monthly fee with no cut of their sales, EU-hosted and GDPR-native, priced in sterling, with hands-on support.
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Built for wineries
- Marzipan is purpose-built for wineries and is designed to support how you sell, ship, and grow.
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GDPR Compliant
- Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.
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Eco-friendly
- We use data centres powered by 100% renewably generated energy where possible.
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No lock-in
- You can switch to another provider at any time. We'll ensure you get a full copy of all your data.
Comparing us to where your client is now?
Most winery clients are already on Shopify, WooCommerce, Squarespace or Commerce7, and most are paying a percentage of every sale on top of the monthly fee, on a platform that was never built for a wine club.
We have written up how Marzipan compares on both features and cost, so you can put a straight answer in front of a client instead of a sales pitch.
Work with us
We are independent and bootstrapped, and we work closely with the people wineries already trust. There is no rigid partner programme to sign up to: some agencies build on Marzipan for their clients, some refer wineries our way, some do both.
Building something for a winery, or have a client outgrowing their current setup? Tell us what you are working on and we will be straight with you about whether we are a fit.
We do e-labels, too
Wine sold into the EU needs an e-label behind a QR code: ingredients, nutrition, allergens. It is not optional, and it is almost never in the brief.
Labls is our e-label tool. It generates, manages and hosts e-labels across a whole range, translated into all 24 official EU languages, behind a QR code you can update without reprinting a single bottle. Ten free to start, no card.
For you that is one less integration to build, and one less compliance problem landing on your desk a month after launch.
Frequently asked questions
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
