All the features you need
Our platform is designed specifically for wineries, making it easy to manage subscriptions, process orders, and delight your customers.
Commerce
Seamless e-commerce
Take control of your wine sales with our powerful e-commerce tools. Manage inventory, process orders, and track sales performance all in one place.
Subscriptions
Wine club management
Flexible subscription-first tools for modern wineries — build subscription plans, clubs, automate renewals, and strengthen customer relationships.
Customers
Customer insights
Build smarter customer profiles with purchase history, tasting notes, and actionable activity data.
Products
Product Management
Manage your wines with — create bundles, offer discounts, and stay on top of inventory with real-time tracking and alerts.
Integrations
Works with your existing tools
Sync with Mailchimp, shipping providers, bonded warehouses, and more. Our API makes it easy to connect Marzipan to the tools you already love.
Flows
Powerful workflows
Streamline your operations with custom workflows for managing members, processing orders, and optimizing day-to-day tasks.
Events
Tastings & event tools
Streamline your tasting and event planning with tools for managing events, reservations, and ticketing.
Attributes
Custom fields
Add rich, flexible attributes to any product or collection — like tasting notes, vineyard info, or region tags.
Orders
Manage every order
Control the full order lifecycle and view all order activity. Update order status, view payment information, log fulfillment details.
Collections
Create & curate
Use collections to group together products, pages, blog posts or external links to create menus and product collections.
Discounts
Custom promotions
Create flexible discounts with fixed or percentage offers, free shipping, and automatic rules based on products, carts, or customer groups.
CMS
Website & content tools
Manage your website, product pages, and blog content right from Marzipan — no third-party CMS or blog platform required.
Web Components
Drop-in elements
Easily embed Marzipan into your site using our prebuilt web components for collections, checkout, and customer account area.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
