The State of UK DtC Wine Commerce
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Know exactly how your winery is doing
Revenue, orders, subscriptions and retention in one place, updated as you sell. See what is working, spot what is slipping, and skip the spreadsheet.
Insights
Your numbers, without the spreadsheet
Open Insights and the headline numbers are just there: revenue, orders, active subscriptions, average order value, churn and customer retention, each with its trend over time. Chart revenue across the year, compare any period with the one before or the same period last year, and browse deeper into any figure when something catches your eye. No exports, no formulas, no Sunday evening spent rebuilding a report.
Channels
See where sales really come from
Wineries rarely sell through one door. Insights breaks revenue down by channel, so you can see what the website, cellar door, events, email and phone each bring in, and whether that tasting weekend actually paid for itself. Product performance shows which wines are moving and which are sitting, and sales by location maps where your customers really are. Useful when you are deciding what to make more of, and where to point your marketing.
Subscriptions
Watch the club, not just the shop
Recurring revenue behaves differently from one-off sales, so it gets its own view. See how many members you have and which plans they are on, how subscriptions are growing over time, and where churn is creeping in. You will know whether the club is quietly compounding or quietly leaking, months before it shows up in the annual figures.
Customers
Know your customers, not just your orders
Customer insights show who buys again, who has gone quiet, and what your regulars actually order. Retention sits alongside the sales figures, and every number leads back to real profiles with full purchase history. Useful when you are planning a release, writing to the list, or deciding who deserves first refusal on the library wines.
On the go
Your winery in your pocket
The companion app puts the day's numbers on your phone: today's revenue, orders, subscriptions and new customers, with the latest orders as they come in. Search any customer, order or subscription from the vineyard, the cellar or the kitchen table. Handy at a busy event, and just as handy when you only want to check the day went well.
Built in essentials
The measures wineries actually use, ready out of the box.
Revenue
Revenue over time
Chart sales across the year, split by products, subscriptions and events, and watch the trend rather than the noise.
Retention
Churn & retention
Track how the club is holding up: subscription churn and customer retention, front and centre rather than buried in a report.
Comparisons
Compare periods
Set any date range against the previous period or the same period last year, and see whether you are actually ahead.
Channels
Sales channel performance
Website, cellar door, events, email and phone, each broken out so you know which doors are earning their keep.
Products
Product performance
See which wines are selling and which are sitting, so decisions about the next vintage start from the numbers.
Locations
Sales by location
A map of where your orders go, so you can see where your wine already travels and where it could.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
