Sell a gift, gain a customer
Sell a gift voucher, send a parcel to a friend, or give a year of the club. The buyer pays, the recipient gets it on the day they should, and you don't spend December answering emails about any of it.
Gift vouchers
A voucher is just another thing you sell
Set one up the way you would set up anything else you sell. It sits in a collection, it has a picture and a description, it goes through the same checkout. The only difference is what arrives: a code rather than a parcel. Offer a few set amounts to choose from, let the buyer name their own figure, or price it like a product when the voucher is for a particular thing, like a tour for two. Codes last forever, or for one, two or three years, whichever suits how you do your books.
Gift checkout
The date they choose is a promise you keep
At the checkout a customer can say the order is a gift: who it is for, what they want to write with it, and the day it should land. The bill stays with them and the order goes to the recipient, which is the way round it should be and the way round most shops get wrong.
The date holds the whole thing, not just a note on the order. Something bought in September for Christmas is held back through fulfilment rather than going out to the warehouse that afternoon, and the email telling the recipient about it arrives at eight in the morning on the day, not at two o'clock in the night because that is when the job happened to run.
Reporting
A voucher sold is money you owe, not money you have made
Selling a voucher is taking a deposit against goods you have not handed over yet, and Marzipan treats it that way. A voucher sale does not show up as revenue in your figures until somebody spends it, so your sales reports stay honest and your accountant does not have to unpick them in January.
Alongside that there is a report of every code you have issued: what is still unspent, what went out and what came back this month, what is due to expire in the next thirty days, and where each code came from in the first place.
Built in essentials
To help you sell gifts without the admin that usually comes with them.
Redemption
Spends like money
A code is entered at the checkout like a discount, and covers goods, delivery and subscriptions, in part or in full, over as many orders as the balance lasts.
Clubs
Give a year of the club
A membership can be a gift too. The recipient becomes a member in their own right, with the term already paid for, and nothing shows in their account until the day it is meant to.
Currency
Worth what it says
A voucher belongs to the market it was bought in and carries that currency with it, so a code is spent for the amount it was sold for.
Refunds
A voucher is a tender
An order paid for entirely with a voucher can still be refunded, and the balance goes back on the code rather than being quietly lost.
Emails
Four that write themselves
A receipt for the buyer, the code for the recipient on the right morning, a note of what is left after it is spent, and a warning before it runs out.
Audit
A code is money, so it is tracked
Reading a code out, or sending it to a different address, asks whoever did it why. Issue one by hand for a phone order or an apology, and that is on the record too.
Explore other features
It is all one platform, so your customers, orders and content live in one place rather than scattered across separate tools.
Commerce
Seamless e-commerce
Products, cart and a checkout built for shipping wine.
Subscriptions
Wine club management
Wine clubs and subscriptions, native rather than bolted on.
Markets
Regions & multi-currency
A market per region, each with its own currency, range and rates.
Events
Tastings & event tools
Sell tastings, tours and dinners through the same checkout.
CMS
Website & content tools
Pages, blog and content in the same place as your shop.
Insights
Customer insights
See what is selling, to whom, and where it goes.
App
The app for iPhone
Orders, customers and a mini POS in your pocket.
API
Build your own front end
A REST API and drop-in web components to build with.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
