Sell tickets and fill your tasting room
Run tastings, tours, and cellar door experiences without a separate ticketing tool. Take bookings, manage guest lists, and turn visitors into wine club members, all from the platform that already runs your shop.
Events
Set up any kind of event
Create tastings, tours, dinners, and release parties in minutes. Set the date and capacity, add multiple ticket types, early bird, member, standard, and publish to your website with a booking form that matches your brand. Because events live alongside your shop and wine club, everyone who books is already a customer in your CRM.
Read the event docsBookings
Take bookings and payment online
Sell tickets through the same secure checkout as the rest of your shop, with payment taken up front through Stripe or PayPal. Cap numbers so you never oversell, offer member-only pricing, and let guests buy for a group in one transaction. Confirmation emails go out automatically the moment a booking is made.
Guests
Know exactly who is coming
Every booking builds a live guest list you can check people in against on the day. See who has attended before, spot your wine club members, and follow up afterwards with a thank-you, a discount, or an invitation to join the club. Turning a great tasting into a long-term customer is the whole point.
Built in essentials
Everything you need to run events as part of your winery, not as another tool to manage.
Capacity
Never oversell
Set a limit per event and per ticket type. Bookings close automatically when you reach capacity.
Member pricing
Reward your club
Offer discounted or exclusive tickets to wine club members using the same discount rules as your shop.
Confirmations
Automatic emails
Guests receive a booking confirmation and reminder without you lifting a finger.
Check-in
QR codes on the door
Check guests in from your phone by scanning the QR code on their ticket, with no printed list required.
Waitlist
Sold out isn't the end
Let guests join a waitlist when an event fills up, so a cancellation doesn't leave an empty seat.
Deposits
Reserve a place
Take a deposit to hold a spot and collect the balance later, useful for dinners and larger groups.
Explore other features
It is all one platform, so your customers, orders and content live in one place rather than scattered across separate tools.
Commerce
Seamless e-commerce
Products, cart and a checkout built for shipping wine.
Subscriptions
Wine club management
Wine clubs and subscriptions, native rather than bolted on.
CMS
Website & content tools
Pages, blog and content in the same place as your shop.
Insights
Customer insights
See what is selling, to whom, and where it goes.
API
Build your own front end
A REST API and drop-in web components to build with.
Don't just take our word for it
“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”
“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
