The State of UK DtC Wine Commerce

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Your front end, our engine

Keep the website you already have. A documented API and drop-in web components let you run your shop, wine club and events on Marzipan without rebuilding a thing.

Read the docs Talk to us 
curl https://api.marzipan.co/v1/products \
  -H "Authorization: Bearer YOUR_API_KEY"

{
  "data": [
    {
      "id": "2e2805a1-738e-4118-8a8b-f9431f0e210c",
      "name": "Cellar Selection Malbec",
      "slug": "cellar-selection-malbec-2015",
      "sku": "CSMALBC2015",
      "price": "£24.99",
      "subscriberPrice": "£21.24",
      "availability": "all"
    }
  ],
  "meta": { "currentPage": 1, "perPage": 15 }
}

API

A documented REST API

Pull products, collections, orders, customers and content into whatever you are building. Generate a key in your settings, send it as a bearer token, and everything the platform knows is available to you, with granular scopes so a key only does what you meant it to.

Read the API docs

Web Components

Drop-in commerce for any site

Add one script, then drop elements in wherever you want them. Products, add-to-cart, the cart itself, checkout, collections, the customer account area and contact forms are all ready-made - and you can customise either in Marzipan or using CSS so they look like your site, not like ours.

Read the web component docs 
<script data-m-token="YOUR_API_TOKEN"
  src="https://web-components.marzipan.cloud/script.js"
  type="module"
  crossorigin></script>

<marzipan-product
  product="domaine-of-the-bee-2021"
  view="mini"
  show-subscriber-pricing="true"
></marzipan-product>
Screenshot of the Marzipan WordPress plugin settings
Screenshot of the Marzipan collection block in the WordPress editor

WordPress

Already on WordPress? Keep it.

There is an official plugin for WordPress, so a site you have spent years on does not have to be thrown away to sell wine properly. Install it, paste in your API token, and your products, collections, cart, checkout and account area drop straight into your pages as Gutenberg blocks, Elementor widgets or shortcodes. No code needed, though it is there if you want it.

Get the WordPress plugin

Built in essentials

The bits that make building on Marzipan straightforward.

REST API

Documented

A full reference and an OpenAPI spec, so you can generate a client rather than read our minds.

Components

Ready-made

Product, add-to-cart, cart, checkout, collection, account and contact form. Drop them in and go.

Styling

Looks like your site

Style the components with your own CSS so nothing on the page looks bolted on.

WordPress

Official plugin

Add Marzipan to the WordPress site you already have, without a rebuild.

Test mode

Build safely

Work against test data and test payments, then flip to live when you are ready.

Tokens

Scoped keys

Generate API keys with granular scopes, so a key can only do the job you created it for.

Don't just take our word for it

“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”

Katie Jones holding a Tuchan rake
Katie Jones
Owner, Domaine Jones

“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”

Justin Howard-Sneyd, MW
Justin Howard-Sneyd, MW
Owner, Domaine of the Bee