State of UK DtC Wine Commerce

Parteċipa fl-istħarriġ tiegħna, miftuħ sa 31 ta' Lulju.

Commerce7 alternative

The European Alternative to Commerce7

The complete platform for selling wine direct: online shop, wine clubs, events and CRM, built in the UK and hosted in the EU. Flat monthly pricing, no transaction fees, and your customer data stays yours.

Why choose Marzipan

Commerce7 is the established market leader and serves US wineries well. Marzipan is built for UK and European wineries: a flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.

Mibni għall-kantini

Marzipan huwa mibni apposta għall-kantini u ddisinjat biex isostni l-mod kif tbiegħ, tgħaddi, u tikber.

Konformi mal-GDPR

Mibnija fir-Renju Unit u ospitata fuq servers ibbażati fl-UE, aħna ffokati fuq il-privatezza u konformi mal-GDPR.

Ekoloġikament sostenibbli

Nużaw ċentri tad-data alimentati b'100% enerġija rinnovabbli fejn possibbli.

L-ebda blokkatura

Tista' taqleb għal fornitur ieħor fi kwalunkwe ħin. Niżguraw li tirċievi kopja sħiħa tad-dejta kollha tiegħek.

Feature comparison

Commerce7 is a capable, well-known platform for wine DtC. Marzipan matches it feature for feature, then hosts your data in the EU with pricing that doesn't take a cut of every sale.

Marzipan compared with Commerce7
Karatteristika Commerce7 Marzipan
Online shop (ecommerce)
Yes Yes
Wine clubs & subscriptions
Yes Yes
Curated / variable shipments & tiers
Yes Yes
Member self-service (pause / skip / swap)
Yes Yes
Events, tastings & reservations
Yes Yes
CRM & customer segmentation
Yes Yes
Analytics & reporting
Yes Yes
Content / CMS
Yes Yes
Discounts & promotions
Yes Yes
Cellar-door / in-person POS
Yes Coming (iOS event POS)
Email marketing
Yes Yes
Integrazzjonijiet
Large app marketplace Select integrations
API
Yes Yes
EU data residency
No Yes

Pricing comparison

Marzipan is a flat monthly fee by revenue band, with no transaction fee on order value. Commerce7 adds a percentage of sales on top, so its cost climbs as you grow.

Marzipan compared with Commerce7
12-month revenue Commerce7 Marzipan
Up to £100k
£149/mo + 1.5% £199/mo
Up to £250k
£149/mo + 1.5% £399/mo
Up to £500k
£149/mo + 1.5% £599/mo
Up to £750k
£399/mo + 1% £799/mo
Up to £1M
£399/mo + 1% £999/mo
Up to £3M
£399/mo + 1% £1,199/mo
Up to £5M
£1,249/mo + 0.75% £1,499/mo

What you'd actually pay vs Commerce7

Smaller producer

£100k a year DtC

Save £900/yr

Marzipan
£2,388
Commerce7
£3,288

Marzipan £199/mo · Commerce7 £149/mo + 1.5%

Growing

£500k a year DtC

Save £2,100/yr

Marzipan
£7,188
Commerce7
£9,288

Marzipan £599/mo · Commerce7 £149/mo + 1.5%

At scale

£3M a year DtC

Save £20,400/yr

Marzipan
£14,388
Commerce7
£34,788

Marzipan £1,199/mo · Commerce7 Pro £399/mo + 1%

Annual cost = monthly fee × 12, plus Commerce7's transaction fee. Examples are at the top of each Marzipan band; whether Marzipan or Commerce7 works out cheaper depends on your exact revenue. Commerce7 uses its Basic plan (£149/mo + 1.5%) to £600k and Pro (£399/mo + 1%) above. Both exclude card-processing fees. Pricing correct as of 11th June 2026.


Mistoqsijiet frekwenti

Temmex biss fuq kliemna

“Għamilna s-switch minn WooCommerce għal soluzzjoni personalizzata msejsa fuq Marzipan. Il-ġestjoni tal-ordnijiet tagħna saret faċilissima u l-flessibilità tal-API tal-abbonamenti ppermettitilna ntejbu l-offerta tagħna tal-adozzjoni ta' dwieli qodma.”

Katie Jones żżomm irqajja' Tuchan
Katie Jones
Owner, Domaine Jones

“Marzipan huwa inkredibbilment faċli biex tuża, u estremament flessibbli u konfigurabbli. Jagħmilha ħafna aktar faċli biex tmexxi klabbs tal-inbid b'abbonament rikorrenti minn kwalunkwe sistema oħra li użajt, u jlaħħaq kważi ma' kollox li taffronta.”

Justin Howard-Sneyd, MW
Justin Howard-Sneyd, MW
Owner, Domaine of the Bee