The State of UK DtC Wine Commerce
In the US, direct-to-consumer accounts for 68% of wine sales.
In the UK, it's 30%.
There's plenty of data on the US wine DtC market. UK wineries have had almost nothing to benchmark against. The State of UK DtC Wine Commerce is an annual benchmark of how UK wineries sell direct.
Wine club sizes, member acquisition, online vs cellar door split, revenue expectations, and more. This edition sets the baseline, so we can track how UK DtC evolves year on year.
The survey takes no more than 10 minutes to complete. Individual responses are kept confidential and reported only as aggregated benchmarks. Wineries that contribute will receive the full report before public release.
Sources: Silicon Valley Bank, State of the Wine Industry Report; WineGB Industry Report.
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About Marzipan
Marzipan is the subscription commerce platform built for wineries. Direct sales, wine clubs, cellar door, e-labels, and the data behind them. We're creating this report because the industry's biggest decisions shouldn't depend on guesswork.
Learn more about Marzipan“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
