The State of UK DtC Wine Commerce
In the US, direct-to-consumer accounts for 68% of wine sales.
In the UK, it's 30%.
There's plenty of data on the US wine DtC market. For the UK, almost none exists. The State of UK DtC Wine Commerce is the first annual benchmark of how UK wineries sell direct.
Wine club sizes, member acquisition, cellar door vs online split, fulfilment, revenue mix - the questions the industry has been asking and nobody has answered. This first edition sets the baseline, so we can track how UK DtC evolves year on year.
Every winery that takes part receives an early copy of the report, ahead of the public release.
Sources: Silicon Valley Bank, State of the US Wine Industry; WineGB Industry Report.
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About Marzipan
Marzipan is the subscription commerce platform built for wineries. Direct sales, wine clubs, cellar door, e-labels, and the data behind them. We're creating this report because the industry's biggest decisions shouldn't depend on guesswork.
Learn more about Marzipan“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”
