The subscription commerce platform for wineries just like yours.
Marzipan's easy-to-use platform helps wineries manage their clubs and subscriptions, orders and customers with less stress, effort, and cost.
Everything your winery needs to grow online
Commerce
Seamless e-commerce
Take control of your wine sales with our powerful e-commerce tools. Manage inventory, process orders, and track sales performance all in one place.
Subscriptions
Wine club management
Flexible subscription-first tools for modern wineries — build subscription plans, clubs, automate renewals, and strengthen customer relationships.
Customers
Customer insights
Build smarter customer profiles with purchase history, tasting notes, and actionable activity data.
Products
Product Management
Manage your wines with — create bundles, offer discounts, and stay on top of inventory with real-time tracking and alerts.
Integrations
Works with your existing tools
Sync with Mailchimp, shipping providers, bonded warehouses, and more. Our API makes it easy to connect Marzipan to the tools you already love.
Flows
Powerful workflows
Streamline your operations with custom workflows for managing members, processing orders, and optimizing day-to-day tasks.
Events
Tastings & event tools
Streamline your tasting and event planning with tools for managing events, reservations, and ticketing.
Attributes
Custom fields
Add rich, flexible attributes to any product or collection — like tasting notes, vineyard info, or region tags.
Orders
Manage every order
Control the full order lifecycle and view all order activity. Update order status, view payment information, log fulfillment details.
Collections
Create & curate
Use collections to group together products, pages, blog posts or external links to create menus and product collections.
Discounts
Custom promotions
Create flexible discounts with fixed or percentage offers, free shipping, and automatic rules based on products, carts, or customer groups.
CMS
Website & content tools
Manage your website, product pages, and blog content right from Marzipan — no third-party CMS or blog platform required.
Web Components
Drop-in elements
Easily embed Marzipan into your site using our prebuilt web components for collections, checkout, and customer account area.
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Built for wineries
- Marzipan is purpose-built for wineries and is designed to support how you sell, ship, and grow.
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GDPR Compliant
- Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.
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Eco-friendly
- We use data centres powered by 100% renewably generated energy where possible.
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No lock-in
- You can switch to another provider at any time. We'll ensure you get a full copy of all your data.
You're not on your own
We partner with wineries to get everything running smoothly from day one. Whether it’s migrating data, setting up workflows, or offering advice on best practices, we’re here to help you get the most out of Marzipan, help you boost your online sales, and grow your wine clubs and subscriptions.
Switched from Blackboxx
Domaine of the Bee
A boutique winery using Marzipan to simplify their orders and wine club management and improve shipping efficiency.
Switched from WooCommerce
Domaine Jones
Moved to Marzipan to streamline order management and run their old vine adoption club with our powerful subscription tools.
