The all-in-one platform for modern wine commerce

Marzipan enables you to sell direct to consumers and wholesale wherever you need, manage orders and inventory, and market and grow your business more effectively.

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Sell online easily

Our powerful API first solution combined with our e-commerce web components allows you to sell from any website simply and securely.


All your customer data, in one place

Manage and analyze customer interactions and data throughout the customer lifecycle whilst keeping all customer data in one place.


Full order management

Control the full order lifecycle with manual and automatic fulfillment and shipping from multiple locations.


Powerful product management

Manage your products, collections, and inventory in real-time, across all channels, and stay in control of your business.

Clubs & Subscriptions

Modern membership tools

Increase customer retention and grow revenue with hassle free subscription tools that can power traditional wine clubs, vine adoptions, and more.



Digital wine labels for EU compliance

A built in e-label solution to generate QR codes and e-labels for all your wines, for as long as they're available.


Easily stay in touch

Make communicating easy for your customers using our embeddable contact and lead capture forms.


Effective campaigns

Personalise your direct marketing strategy with powerful manual and automatic segmentation of your customer data.


Promotions and discounts

Increase customer retention with discount codes, free gifts, automatic application, cart and product conditions.

Everything you need to run your business

By combining all the features you need into a simple to use cloud based platform Marzipan makes it easier to market and sell your wine, simplifies your software requirements, reduces costs, and helps you to improve your margins.

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