Is Marzipan a good Commerce7 alternative?

For UK and European boutique wineries, yes. Marzipan is a UK-built, EU-hosted, GDPR-native DtC commerce and wine-club platform with founder-led support and flat pricing (no transaction fee on order value). Commerce7 is a strong platform and a great fit for American wineries; Marzipan is built around how UK and EU producers actually trade.

An féidir liom mo shonraí a bhogadh ó WineDirect nó ó Commerce7 go Marzipan?

Yes. We can help you move your existing customer, club and order data across. Talk to us about your current setup and we'll walk you through what's involved.

Being moved from WineDirect to Commerce7?

You don't have to accept the default. A migration is a natural point to compare your options, and if you sell into the UK or EU it's worth seeing how Marzipan stacks up before you commit. Talk to us about your move.

Is Marzipan cheaper than Commerce7?

Usually, but not always. Marzipan charges a flat monthly fee for your revenue band with no transaction fee on order value, while Commerce7 adds 0.75% to 1.5% of sales on top of its monthly fee. At some points within a band, Commerce7 can work out cheaper, but across most of each band Marzipan comes out lower, and because the fee is fixed you can forecast your costs exactly rather than watching them rise with every sale. See the worked examples in the pricing table above.

An bhfuil Marzipan ag cloí le GDPR?

Marzipan is built in the UK and hosted in the EU, with customer data stored in the EEA and a Data Processing Addendum available.

Does Marzipan handle wine clubs and subscriptions like Commerce7?

Yes. Variable and curated shipments, member tiers, allocations and member self-service (pause, skip, swap) are all built in.

Does Marzipan have a cellar-door POS?

An iOS companion app is launching soon, letting you manage customers, orders and more, with a POS feature ideal for cellar door and pop-up events. An iPad version with full POS is in the works.

Staid Thráchtála DTC Fíona an RA

Glac páirt inár suirbhé, oscailte go dtí an 31 Iúil.

Commerce7 alternative

The European Alternative to Commerce7

The complete platform for selling wine direct: online shop, wine clubs, events and CRM, built in the UK and hosted in the EU. Flat monthly pricing, no transaction fees, and your customer data stays yours.

Glao fionnachtana a chur in áirithe Triail saor in aisce a thosú

Why choose Marzipan

Commerce7 is the established market leader and serves US wineries well. Marzipan is built for UK and European wineries: a flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.

Tógtha do fhíníneachtaí: Tá Marzipan tógtha go sonrach do fhíníneachtaí agus deartha chun tacú leis an mbealach a dhíolann, a sheolann agus a fhásann tú.
Comhlíontach le GDPR: Tógtha sa UK agus óstáilte ar fhreastalaithe bunaithe san AE, táimid dírithe ar phríobháideachas agus comhlíontach le GDPR.
Éiceolaíoch: Úsáidimid ionaid sonraí a bhfuil cumhacht 100% fuinnimh in-athnuaite acu nuair is féidir.
Gan ceangal: Is féidir leat aistriú chuig soláthraí eile am ar bith. Cinnteoimid go bhfaighidh tú cóip iomlán de do chuid sonraí go léir.

Feature comparison

Commerce7 is a capable, well-known platform for wine DtC. Marzipan matches it feature for feature, then hosts your data in the EU with pricing that doesn't take a cut of every sale.

Marzipan compared with Commerce7
Gné	Commerce7	Marzipan
Online shop (ecommerce) Sell bottles and cases direct	Yes	Yes
Wine clubs & subscriptions Recurring memberships and shipments	Yes	Yes
Curated / variable shipments & tiers Different wines per tier, per cycle	Yes	Yes
Member self-service (pause / skip / swap) Members manage their own club	Yes	Yes
Events, tastings & reservations Ticketing tied to membership	Yes	Yes
CRM & customer segmentation One view of every customer	Yes	Yes
Analytics & reporting Track sales, clubs and members	Yes	Yes
Content / CMS Pages and blog, no separate CMS	Yes	Yes
Discounts & promotions Codes, offers and member pricing	Yes	Yes
Cellar-door / in-person POS Selling face to face	Yes	Coming (iOS event POS)
Email marketing Campaigns to your members	Yes	Yes
Comhtháthuithe Connect the tools you use	Large app marketplace	Select integrations
API Build your own integrations	Yes	Yes
EU data residency Customer data stays in the EU	No	Yes

Pricing comparison

Marzipan is a flat monthly fee by revenue band, with no transaction fee on order value. Commerce7 adds a percentage of sales on top, so its cost climbs as you grow.

Marzipan compared with Commerce7
12-month revenue	Commerce7	Marzipan
Up to £100k	£149/mo + 1.5%	£199/mo
Up to £250k	£149/mo + 1.5%	£399/mo
Up to £500k	£149/mo + 1.5%	£599/mo
Up to £750k	£399/mo + 1%	£799/mo
Up to £1M	£399/mo + 1%	£999/mo
Up to £3M	£399/mo + 1%	£1,199/mo
Up to £5M	£1,249/mo + 0.75%	£1,499/mo

What you'd actually pay vs Commerce7

Smaller producer

£100k a year DtC

Save £900/yr

Marzipan: £2,388
Commerce7: £3,288

Marzipan £199/mo · Commerce7 £149/mo + 1.5%

Growing

£500k a year DtC

Save £2,100/yr

Marzipan: £7,188
Commerce7: £9,288

Marzipan £599/mo · Commerce7 £149/mo + 1.5%

At scale

£3M a year DtC

Save £20,400/yr

Marzipan: £14,388
Commerce7: £34,788

Marzipan £1,199/mo · Commerce7 Pro £399/mo + 1%

Annual cost = monthly fee × 12, plus Commerce7's transaction fee. Examples are at the top of each Marzipan band; whether Marzipan or Commerce7 works out cheaper depends on your exact revenue. Commerce7 uses its Basic plan (£149/mo + 1.5%) to £600k and Pro (£399/mo + 1%) above. Both exclude card-processing fees. Pricing correct as of 11th June 2026.

Ceisteanna coitianta

Ná glac lenár bhfocal féin air

Katie Jones ag coinneáil ráca Tuchan — Katie Jones

Úinéir, Domaine Jones

Justin Howard-Sneyd, MW

Úinéir, Domaine of the Bee