State of UK DtC Wine Commerce

Deltag i vores undersøgelse, åben til 31. juli.

Commerce7 alternative

The European Alternative to Commerce7

The complete platform for selling wine direct: online shop, wine clubs, events and CRM, built in the UK and hosted in the EU. Flat monthly pricing, no transaction fees, and your customer data stays yours.

Why choose Marzipan

Commerce7 is the established market leader and serves US wineries well. Marzipan is built for UK and European wineries: a flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.

Bygget til vingårde

Marzipan er specialudviklet til vingårde og er designet til at understøtte den måde, du sælger, leverer og vækster på.

GDPR-kompatibel

Udviklet i UK og hostet på EU-baserede servere er vi fokuserede på privatlivsbeskyttelse og GDPR-kompatible.

Miljøvenlig

Vi bruger datacentre drevet af 100% vedvarende energi, hvor det er muligt.

Ingen binding

Du kan til enhver tid skifte til en anden udbyder. Vi sørger for, at du får en fuldstændig kopi af alle dine data.

Feature comparison

Commerce7 is a capable, well-known platform for wine DtC. Marzipan matches it feature for feature, then hosts your data in the EU with pricing that doesn't take a cut of every sale.

Marzipan compared with Commerce7
Funktion Commerce7 Marzipan
Online shop (ecommerce)
Yes Yes
Wine clubs & subscriptions
Yes Yes
Curated / variable shipments & tiers
Yes Yes
Member self-service (pause / skip / swap)
Yes Yes
Events, tastings & reservations
Yes Yes
CRM & customer segmentation
Yes Yes
Analytics & reporting
Yes Yes
Content / CMS
Yes Yes
Discounts & promotions
Yes Yes
Cellar-door / in-person POS
Yes Coming (iOS event POS)
Email marketing
Yes Yes
Integrationer
Large app marketplace Select integrations
API
Yes Yes
EU data residency
No Yes

Pricing comparison

Marzipan is a flat monthly fee by revenue band, with no transaction fee on order value. Commerce7 adds a percentage of sales on top, so its cost climbs as you grow.

Marzipan compared with Commerce7
12-month revenue Commerce7 Marzipan
Up to £100k
£149/mo + 1.5% £199/mo
Up to £250k
£149/mo + 1.5% £399/mo
Up to £500k
£149/mo + 1.5% £599/mo
Up to £750k
£399/mo + 1% £799/mo
Up to £1M
£399/mo + 1% £999/mo
Up to £3M
£399/mo + 1% £1,199/mo
Up to £5M
£1,249/mo + 0.75% £1,499/mo

What you'd actually pay vs Commerce7

Smaller producer

£100k a year DtC

Save £900/yr

Marzipan
£2,388
Commerce7
£3,288

Marzipan £199/mo · Commerce7 £149/mo + 1.5%

Growing

£500k a year DtC

Save £2,100/yr

Marzipan
£7,188
Commerce7
£9,288

Marzipan £599/mo · Commerce7 £149/mo + 1.5%

At scale

£3M a year DtC

Save £20,400/yr

Marzipan
£14,388
Commerce7
£34,788

Marzipan £1,199/mo · Commerce7 Pro £399/mo + 1%

Annual cost = monthly fee × 12, plus Commerce7's transaction fee. Examples are at the top of each Marzipan band; whether Marzipan or Commerce7 works out cheaper depends on your exact revenue. Commerce7 uses its Basic plan (£149/mo + 1.5%) to £600k and Pro (£399/mo + 1%) above. Both exclude card-processing fees. Pricing correct as of 11th June 2026.


Ofte stillede spørgsmål

Tag ikke blot vores ord for det

“Vi skiftede fra WooCommerce til en skræddersyet løsning drevet af Marzipan. Det er en leg at administrere vores ordrer, og fleksibiliteten i subscriptions-API'et har gjort det muligt for os at forbedre vores old vine adoptions-tilbud.”

Katie Jones holder en Tuchan-rive
Katie Jones
Ejer, Domaine Jones

“Marzipan er utroligt nemt at bruge og ekstremt fleksibelt og konfigurerbart. Det gør tilbagevendende abonnementsvinklubber meget nemmere end alle andre systemer, jeg har brugt, og håndterer stort set alt, hvad vi har kastet efter det.”

Justin Howard-Sneyd, MW
Justin Howard-Sneyd, MW
Ejer, Domaine of the Bee