Situația comerțului DtC al vinului în Regatul Unit
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The complete platform for selling wine direct: online shop, wine clubs, events and CRM, built in the UK and hosted in the EU. Flat monthly pricing, no transaction fees, and your customer data stays yours.
Commerce7 is the established market leader and serves US wineries well. Marzipan is built for UK and European wineries: a flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.
Construit pentru crame
Conform GDPR
Eco-friendly
Fără blocare
Commerce7 is a capable, well-known platform for wine DtC. Marzipan matches it feature for feature, then hosts your data in the EU with pricing that doesn't take a cut of every sale.
| Caracteristică | Commerce7 | Marzipan |
|---|---|---|
|
Online shop (ecommerce)
|
Yes | Yes |
|
Wine clubs & subscriptions
|
Yes | Yes |
|
Curated / variable shipments & tiers
|
Yes | Yes |
|
Member self-service (pause / skip / swap)
|
Yes | Yes |
|
Events, tastings & reservations
|
Yes | Yes |
|
CRM & customer segmentation
|
Yes | Yes |
|
Analytics & reporting
|
Yes | Yes |
|
Content / CMS
|
Yes | Yes |
|
Discounts & promotions
|
Yes | Yes |
|
Cellar-door / in-person POS
|
Yes | Coming (iOS event POS) |
|
Email marketing
|
Yes | Yes |
|
Integrări
|
Large app marketplace | Select integrations |
|
API
|
Yes | Yes |
|
EU data residency
|
No | Yes |
Marzipan is a flat monthly fee by revenue band, with no transaction fee on order value. Commerce7 adds a percentage of sales on top, so its cost climbs as you grow.
| 12-month revenue | Commerce7 | Marzipan |
|---|---|---|
|
Up to £100k
|
£149/mo + 1.5% | £199/mo |
|
Up to £250k
|
£149/mo + 1.5% | £399/mo |
|
Up to £500k
|
£149/mo + 1.5% | £599/mo |
|
Up to £750k
|
£399/mo + 1% | £799/mo |
|
Up to £1M
|
£399/mo + 1% | £999/mo |
|
Up to £3M
|
£399/mo + 1% | £1,199/mo |
|
Up to £5M
|
£1,249/mo + 0.75% | £1,499/mo |
Smaller producer
£100k a year DtC
Save £900/yr
Marzipan £199/mo · Commerce7 £149/mo + 1.5%
Growing
£500k a year DtC
Save £2,100/yr
Marzipan £599/mo · Commerce7 £149/mo + 1.5%
At scale
£3M a year DtC
Save £20,400/yr
Marzipan £1,199/mo · Commerce7 Pro £399/mo + 1%
Annual cost = monthly fee × 12, plus Commerce7's transaction fee. Examples are at the top of each Marzipan band; whether Marzipan or Commerce7 works out cheaper depends on your exact revenue. Commerce7 uses its Basic plan (£149/mo + 1.5%) to £600k and Pro (£399/mo + 1%) above. Both exclude card-processing fees. Pricing correct as of 11th June 2026.
“Am făcut tranziția de la WooCommerce la o soluție personalizată bazată pe Marzipan. Gestionarea comenzilor este extrem de simplă, iar flexibilitatea API-ului pentru abonamente ne-a permis să îmbunătățim oferta noastră de adopție a butucilor vechi.”
“Marzipan este incredibil de ușor de utilizat și extrem de flexibil și configurabil. Face cluburile de vinuri cu abonamente recurente mult mai ușor de gestionat decât orice alt sistem pe care l-am folosit și face față aproape oricărui scenariu pe care i l-am pus în față.”