The State of UK DtC Wine Commerce
Partecipa al nostro sondaggio, aperto fino al 31 luglio.
The complete platform for selling wine direct: online shop, wine clubs, events and CRM, built in the UK and hosted in the EU. Flat monthly pricing, no transaction fees, and your customer data stays yours.
Commerce7 is the established market leader and serves US wineries well. Marzipan is built for UK and European wineries: a flat monthly fee with no cut of your sales, EU-hosted and GDPR-native, priced in sterling, with hands-on, founder-led support.
Pensato per le cantine
Conforme al GDPR
Ecologico
Nessun vincolo
Commerce7 is a capable, well-known platform for wine DtC. Marzipan matches it feature for feature, then hosts your data in the EU with pricing that doesn't take a cut of every sale.
| Funzionalità | Commerce7 | Marzipan |
|---|---|---|
|
Online shop (ecommerce)
|
Yes | Yes |
|
Wine clubs & subscriptions
|
Yes | Yes |
|
Curated / variable shipments & tiers
|
Yes | Yes |
|
Member self-service (pause / skip / swap)
|
Yes | Yes |
|
Events, tastings & reservations
|
Yes | Yes |
|
CRM & customer segmentation
|
Yes | Yes |
|
Analytics & reporting
|
Yes | Yes |
|
Content / CMS
|
Yes | Yes |
|
Discounts & promotions
|
Yes | Yes |
|
Cellar-door / in-person POS
|
Yes | Coming (iOS event POS) |
|
Email marketing
|
Yes | Yes |
|
Integrazioni
|
Large app marketplace | Select integrations |
|
API
|
Yes | Yes |
|
EU data residency
|
No | Yes |
Marzipan is a flat monthly fee by revenue band, with no transaction fee on order value. Commerce7 adds a percentage of sales on top, so its cost climbs as you grow.
| 12-month revenue | Commerce7 | Marzipan |
|---|---|---|
|
Up to £100k
|
£149/mo + 1.5% | £199/mo |
|
Up to £250k
|
£149/mo + 1.5% | £399/mo |
|
Up to £500k
|
£149/mo + 1.5% | £599/mo |
|
Up to £750k
|
£399/mo + 1% | £799/mo |
|
Up to £1M
|
£399/mo + 1% | £999/mo |
|
Up to £3M
|
£399/mo + 1% | £1,199/mo |
|
Up to £5M
|
£1,249/mo + 0.75% | £1,499/mo |
Smaller producer
£100k a year DtC
Save £900/yr
Marzipan £199/mo · Commerce7 £149/mo + 1.5%
Growing
£500k a year DtC
Save £2,100/yr
Marzipan £599/mo · Commerce7 £149/mo + 1.5%
At scale
£3M a year DtC
Save £20,400/yr
Marzipan £1,199/mo · Commerce7 Pro £399/mo + 1%
Annual cost = monthly fee × 12, plus Commerce7's transaction fee. Examples are at the top of each Marzipan band; whether Marzipan or Commerce7 works out cheaper depends on your exact revenue. Commerce7 uses its Basic plan (£149/mo + 1.5%) to £600k and Pro (£399/mo + 1%) above. Both exclude card-processing fees. Pricing correct as of 11th June 2026.
“Siamo passati da WooCommerce a una soluzione personalizzata basata su Marzipan. Gestire i nostri ordini è semplicissimo e la flessibilità dell'API per le sottoscrizioni ci ha permesso di migliorare la nostra offerta di adozione dei vigneti storici.”
“Marzipan è incredibilmente facile da usare, estremamente flessibile e configurabile. Rende i wine club in abbonamento ricorrente molto più semplici rispetto a qualsiasi altro sistema che abbia mai utilizzato, e riesce a gestire praticamente tutto ciò che gli abbiamo sottoposto.”