We're excited to share what's coming next to Marzipan: Markets — a powerful new feature that will let you sell to customers around the world, each in their own local currency.

Why Markets?

If you've been selling wine online, you'll know the challenge. A customer in Germany wants to buy your wine, but they see prices in pounds and immediately wonder what they're actually paying. They might abandon their cart. Or they complete the purchase, only to be surprised by exchange rate fees from their bank.

International customers deserve better. And so do you.

Markets solves this by letting you create distinct regional experiences for your customers. A customer in the UK sees prices in pounds. A customer in France or Germany sees euros. Someone in South Africa sees rand. Everyone pays in their own currency, and everyone knows exactly what they're spending.

How It Works

Each market represents a region you want to sell to. You might have a UK market as your home base, an EU market for customers across Europe, and a South African market for customers there. Each market has its own currency and exchange rate that you control.

When a customer visits your site, Marzipan automatically detects their location and shows them prices in the appropriate currency.

Real Multi-Currency Payments

This isn't just about displaying different prices. When your European customers check out, they actually pay in euros. No surprise conversion fees, no confusion on their bank statement.

Price Control

You have two options for how pricing works across markets.

The easy way: set your prices in your base currency, set an exchange rate for each market, and let Marzipan handle the conversion automatically. Update the exchange rate when you need to, and all your prices update across the board.

The precise way: set specific prices per product for specific markets. Maybe you want that flagship wine to be exactly €50 in Europe, regardless of what the exchange rate says. You can override the auto-converted price with whatever makes sense for your market.

Built for Reporting

One thing we've thought carefully about is how this affects your reporting and insights. When you have orders coming in across multiple currencies, how do you actually understand your business?

Every order stores the exchange rate at the time of purchase, so you always have accurate historical data. In Insights, you can view everything converted to your base currency for a unified picture of your business, or drill down into specific markets to see performance in local currency.

Want to know how your South African market is performing? Filter to that market and see revenue in rand. Want to see your total business performance? View all markets combined in pounds (or whatever your base currency is).

Subscriptions and Wine Clubs

Markets works seamlessly with subscriptions. When a customer joins your wine club, their market is locked in at signup. They'll always be billed in the currency they signed up with.

Discounts That Make Sense

Fixed-amount discounts work properly across markets too. A £10 discount in the UK can automatically become a €12 discount in your EU market, or you can set specific discounts per market if you prefer.

What About Fulfilment?

If you're fulfilling from different locations for different markets, perhaps using a bonded warehouse in the UK and another in the EU. you can optionally link each market to a default fulfilment location. Orders from that market will automatically route to the right place.

If you don't set this up, your existing fulfilment rules continue to work exactly as before. Markets adds capability without forcing you to change how you already work.

🔜 Coming Soon

We're currently testing Markets and expect to roll it out in the coming months. If you're already using Marzipan, your existing setup will automatically become your "primary market". Nothing changes for your current customers, and you can add new markets whenever and when they're needed.

Here's to helping you reach your wine lovers... wherever they are!