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Updated with the 2027 rates from the October Budget.
Selling Wine Direct in the UK
What producers told us about their cellar doors, online shops and wine clubs, set beside what published research shows.
This summer we asked UK wine producers how they sell direct. We hoped to publish benchmarks. With 34 responses that wouldn't have been honest, so we wrote these notes instead: what producers told us, counted not turned into percentages, alongside research from WineGB, Silicon Valley Bank and others.
Free PDF · 24 pages
Get the report
Free to download from Tuesday 17 November.
- Expecting growth
- 30 of the 34 producers expect direct sales to grow in the next year.
- Time, not demand
- Time and staffing was the biggest barrier, named by 12, more than any other answer.
- Clubs could double
- 11 run a wine club today, and 11 more plan to start one within a year.
What's inside
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01
Who took part, and why size decides how much you sell direct
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02
Why time, not demand, is the barrier producers named most
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03
Wine clubs: a third run one, and another third plan to start one
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04
The cellar door, selling online, and what producers want to know
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05
Practical suggestions of our own, and what we'll change next year
34 producers took part. Help us get to 70.
Thank you to everyone who took part. With around 70 responses we can publish real benchmarks. Next year's survey opens in 2027: sign up to hear when.