The all-in-one alternative to Winehub

For UK and European wineries who want one platform rather than Shopify plus an app, yes. Winehub adds a capable wine club to a Shopify store; Marzipan is a standalone platform built for drinks subscriptions from the ground up, with flat pricing and no cut of your sales.

Winehub is an app that adds wine-club features to Shopify, so you run and pay for two systems, each with its own bill. Marzipan is a single purpose-built platform: store, clubs, subscriptions, events and CRM in one place.

No. Marzipan is a complete platform, so there's no separate storefront to run or pay for. Winehub sits on top of Shopify, so you keep paying for both.

Often, and more predictable. Winehub charges a monthly fee plus roughly 1.75% to 2% of your managed club orders, and that sits on top of Shopify's own plan and payment fees. Marzipan is a flat monthly fee with no transaction fees on order value, so as your club grows your platform cost stays the same. See the pricing comparison above.

Yes. We can help you move your existing customer, club and order data across. Talk to us about your current setup and we'll walk you through what's involved.

Yes. Membership tiers, loyalty rewards (members earn and redeem points), allocations and member self-service (pause, skip, swap) are all built in.

If you're already committed to Shopify and want to stay there, you trade mainly in Australasia or the Americas, or a revenue-share fee model suits your numbers, Winehub is a capable way to add a real wine club to your store.